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Part 1: Marketing Dynamics

Chapter 3. The Marketing Concept
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Chapter 4. Markets

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Chapter 5. Social Responsibility

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Part 2: Dynamics of the Economy
Case Study | Math Activity | Online Activity | DECA Role Play - I | DECA Role Play - II

Chapter 6. The Problem of Scarcity
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Chapter 7. Economic Systems
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Chapter 8. Market Forces
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Chapter 9. Economic Indicators
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Chapter 10. Market Economy Dynamics

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Chapter 11. Role of Government

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Chapter 12. International Trade

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Chapter 13. Trade Relations

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Part 3: Marketplace Dynamics
Case Study | Math Activity | Online Activity | DECA Role Play - I | DECA Role Play - II

Chapter 14. A Diverse Marketplace
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Chapter 15. Targeting a Market

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Chapter 16. Segmenting a Market
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Chapter 17. Understanding Consumer Behavior
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Chapter 18. Business Customers

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Chapter 19. Competition

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Chapter 20. Marketing Research

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Part 4: Product Dynamics
Case Study | Math Activity | Online Activity | DECA Role Play - I | DECA Role Play - II

Chapter 21. What Is a Product?
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Chapter 22. Branding
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Chapter 23. Developing New Products
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Chapter 24. Making Goods
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Chapter 25. Product Management

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Part 5: Place Dynamics
Case Study
| Math Activity | Online Activity | DECA Role Play - I | DECA Role Play - II

Chapter 26. What Is Place?
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Chapter 27. Physical Distribution

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Chapter 28. Retail Inventory

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Chapter 29. Internet as Place

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Chapter 30. Profit and Loss
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Chapter 31. Risk Management

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Chapter 32. What Is Price?
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Chapter 33. Price Determination

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Part 7: Promotion Dynamics
Case Study | Math Activity | Online Activity | DECA Role Play - I | DECA Role Play - II

Chapter 34. The Communication Process
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Chapter 35. Verbal and Nonverbal Communication

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Chapter 36. Promotion Is Communication

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Chapter 37. The Promotional Mix

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Chapter 38. Advertising
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Chapter 39. The Advertising Plan

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Chapter 40. Visual Merchandising
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Chapter 41. Promotion on the Internet
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Part 8: Selling Dynamics
Case Study
| Math Activity | Online Activity | DECA Role Play - I | DECA Role Play - II

Chapter 42. What Is Selling?
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Chapter 43. The Sales Process: Approach

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Chapter 44. The Sales Process: Presentation

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Chapter 45. The Sales Process: Close
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Chapter 46. Customer Service
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Part 9: Promotion Development
Case Study | Math Activity | Online Activity | DECA Role Play - I | DECA Role Play - II

Chapter 47. Planning for Success
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Chapter 48. Developing Your Career Plan
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Chapter 49. Communicating for Success
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Chapter 50. Marketing Yourself
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Chapter 51. Achieving Success
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Chapter 52. Entrepreneurship
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